My Bubble

My Bubble is a new service fow new generation to manage money through a mobile application and an IoT Smart Cardholder.

Banca Mediolanum asked us to choose one of four topics, and define our brief. So, we decided to focus on Millennials to help them mindfully managing money, building awareness at the moment of payment, and decreasing the stress of checking expenses. In this way, they can achieve their financial goals and understand themselves better. After the research, interviews, analysis, and personas, we started the ideation phase through “how might we” questions. We combined some ideas, defined a solution, and created two journey maps. Our system is composed of an application and a smart cardholder needed for people that used to pay with the card. It has a smart fabric where a line appears at each purchase. People that used to pay with the phone have to unlock the payment using the app. They have to take money from the bubble of the homepage (their monthly budget). In this way the user can build awareness at the moment of the payment.

At the end of the month, they can see the report, discover which Avatar represents better their spending personality, and see some suggestions to change their spending behavior and take more control of their financial situation.

Personas

Interviews, digital ethnography, observation, and shadowing are useful methods to analyze the user, find problems, and collect insights. The insights are used to create personas that will set the values, goals, needs, and requirements of the project.

Customer journey

The ideation phase was done through how might we questions, crazy 8, and brainstorming. After the idea selection, the concept was defined through a storyboard, and 2 different journey maps: one for the user that pays with the phone and the other about the user that pays with a card.

Wireframes